New Zealand – As Explained by McDonald’s

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As I sat down at the food court today (with my Subway sandwich, ironically enough), I noticed this tray liner at the next table. I find it to be a smart marketing strategy, as A) the rhymes are catchy, and B) I now feel the urge to try this Kiwiburger while I’m here, just for the experience of it.

Update: Suzie informed me there was a jingle for this ad, and sure enough, here it is:

What do you think, New Zealanders – an accurate representation?

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About Andrea Nicole

NZ enthusiast in the PNW. Internationally published writer, educator, grammar nerd, genealogist, and all-around storyteller. Recovering homebody. @Whitworth and @WGU alumna. #edchat
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7 Responses to New Zealand – As Explained by McDonald’s

  1. Sherry says:

    Possible employers to check out? lol
    How was your lunch?

    • Andrea says:

      Funny you should ask. Suzie and I went there today to try Kiwiburgers (she’d never had one!) and … it was pretty much your basic McDonald’s food. But I can say I’ve tried it!

  2. Marv Idso says:

    How funny – all a part of localizing McD’s marketing.

    • Andrea says:

      Yep! I remember them doing a similar marketing campaign for Washington State – saying where exactly the potatoes, veggies, beef, etc. came from. Guess it works!

  3. Mia Gordon says:

    Yup it’s a good summary of us 🙂 I LOOOVE kiwi burgers btw gotta have beetroot to be a kiwiburger

    • Andrea says:

      Beetroots on my burger is definitely something that’s going to take a while for me to get used to! Now the kumara fries at Burger Fuel, on the other hand … those I got used to very quickly.

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